REAL ESTATE AUCTIONS

Over 175 years of industry leadership is ready to work for you. Whether it is a residential, commercial, industrial or multi-parcel sale, our services are ready at a moments notice.

WHAT IS A REAL ESTATE AUCTION? A real estate auction is an innovative and effective method of selling real estate. It is an intense, accelerated real estate marketing process that involves the public sale of any property through open, competitive bidding.

Are you in the market to purchase a property?  There are many benefits to the buyer as well.

SELLERS BENEFIT STATEMENT …
A well advertised, professional conducted Real Estate Auction Event benefits the Seller by creating an environment where you can sell your property in the shortest possible period of time, for the greatest amount of money, on the terms and conditions that are most favorable to you. Advantages of Selling Real Estate at Auction…

  • Buyers come prepared to buy
  • Quick disposal reduces long-term carrying costs, including taxes & maintenance
  • Assurance that property will be sold at true market value
  • Exposes the property to a large number of pre-qualified prospects
  • Accelerates the sale
  • Creates competition among buyers - auction price can exceed the price of a negotiated sale
  • The seller determines when the property will sell
  • Eliminates numerous and unscheduled showings
  • Takes the seller out of the negotiation process
  • Ensures an aggressive marketing program that increases interest and visibility

There are two primary ways to sell your property at auction.

  • "Reserve or Subject to Confirmation" - is an auction in which the Seller or his/her agent reserves the right to establish a minimum bid or to determine after the auction whether to accept, reject or re-negotiate the price bid at the auction. This is your protection in the auction arena.
  • "Absolute Auction" - Selling to the highest bidder, regardless of price. There are no exceptions. An auction conducted as Absolute can generate strong interest because buyers know the property will be sold that day without exception.

Getting Started…

  1. Call or email Comly to set up an appointment with one of our representatives. Please remember that this appointment is for your information only and you will have absolutely no obligation to auction your  property.
  2. For your meeting, gather any information that you have on your property. Some of this information might include: appraisal, tax documents, mortgage information, certifications, inspections, improvements made, surveys or anything else that you feel might be helpful.
  3. If it works into your schedule, come and enjoy one of our auctions or visit one of our preview open houses.
  4. Please feel free to contact us at anytime to get further questions answered. We are here to help.

 

Frequently Asked Questions About Selling Real Estate at Auction…

Q. Do I have to sell my property to the highest bidder?
A. No but the surest way to affect a sale is to auction the property at "absolute auction". An absolute sale is the strongest signal a seller can send to the marketplace. It attracts purchasers from the broadest geographic region because buyers can justify their time and efforts to inspect, bid, and buy, knowing there is no question the property will be sold. However, most properties are sold with a reserve or subject to seller confirmation.

Q. Can I sell my property in “as-is” condition?
A.  Yes. We sell all properties “as-is” and often without any contingencies whatsoever. When it’s sold, it’s sold.

Q. Can I Be Sure Of Getting A Fair Price?
A. The only genuine measure of value of Real Estate is what someone else is willing to pay for it. An appraisal is merely an informed opinion. It is not an offer to buy. The real measure of value of real estate, at any given time, is what it will bring under competitive bidding from informed and motivated buyers.

Q. How is the property marketed?
A. A marketing plan is developed by the Auctioneer subject to the seller's approval. The success of every sale depends on effective advertising and promotion.  Through our award winning advertising department, imaginative advertising is prepared and directed to the particular individuals who we feel would be interested in this real estate.  We will handle all phases of advertising: internet and web site marketing, direct mail, newspaper and periodical ads, telemarketing promotion, on-site signs, etc.  We will also provide a comprehensive property information package to any interested party.

Q. How Long Does It Take To Market The Property, Have The Auction and Close The Sale?
A. The Time frame varies depending upon the type of property auctioned. Generally, the process takes 30 to 90 days from listing to closing. The auction itself may take anywhere from twenty minutes on a single property to all day on a multi-property auction.

Q. Don't Real Estate Auctions Depress Home Values?
A. Not at all. Real Estate Auctions reveal the true market value of a property because auctions are conducted in an open forum where all bids are known, and participants are given immediate feedback on the property’s value. At auction, values settle at the level the market can bear, neither elevated nor deflated.

Q. How Much Will It Cost Me To Sell My Property At Auction?
A. Auctioneers, like other real estate brokers, charge a commission, a percentage of the sale price. The commission is negotiable and can be paid by the seller or with the buyer’s premium once the property has sold.  In addition, the out-of-pocket expenses relating to the marketing and promotion are paid by the seller and are agreed upon before signing the listing agreement.

Q. What is A Buyer's Premium?
A. A buyer's premium is an additional charge to the purchaser of the property. It is usually expressed in the form of a percentage and will be added to the purchase price to ascertain the final bid price.

Q. Can I Auction My Property If It Is Listed With A Broker?
A.  Yes, talk to your broker about utilizing an auction to sell your property.  A motivated broker can be very helpful with the auction campaign.  Remember, your Broker doesn't earn a commission until he sells your property. If your listing is nearing its end, your Broker should be exploring methods to accelerate the sale and earn that commission.


We are always available to answer any other questions you may have.
Contact Us
for a confidential, no obligation consultation

 

AUCTIONS
Comly's auctions consist of machinery, equipment, inventories, real estate and commercial business assets...
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APPRAISALS
All of our appraisers are senior accredited members of the American Society of Appraisers (ASA). All of our reports are prepared in conformity with...
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INVENTORY
Comly's team of professionals recognize that, at times, expediency is of utmost importance. We are always prepared physically and financially to sell, move or acquire wholesale and retail inventories on short notice.  Millions of dollars of apparel, consumer goods and electronics are sold each year through our asset recovery affiliate network.
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